History of social media

For something that has become so crucial in our daily routine, social media hasn’t been around that long. Within the last few years, internet applications have transformed from simple utilitarian tools to creative outlets for personal expression and innovation. And these platforms are very, very important to us. Social Internet platforms have also connected the globe in a way…

Importance of social media analytics

Social Media has become a major component of digital marketing through 2015 and now will play a big role in 2016. It is now a substantial part of the marketing budget, and continues to grow. With the growth of social media as a marketing category comes the need for analytics. This need is not a…

The Journey Begins

Thanks for joining me! Good company in a journey makes the way seem shorter. — Izaak Walton